Online reputation & deepfakes
Fake reviews, fake profiles, delisting, deepfakes and identity theft.
When an AI chatbot says false things about you: what to do
AI assistants can attribute events that never happened to a real person. Why it happens, how to check what they say about you and how to get it fixed.
AI voice cloning: how to recognise voice scams
A few seconds of audio can be enough to imitate a voice. How cloned-voice scams work, the warning signs and the family rules that keep you protected.
Building a strong online presence under your own name
Why content you control is the best defence of your reputation and how to build it: a personal website, consistent profiles, useful and up-to-date content.
Clone sites and domains using your name: how to fight back
When someone registers a domain with your name or copies your site to deceive people: how to spot it, whom to contact and which routes exist to stop it.
Coordinated online hate campaigns: how to spot and respond
When attacks are organised rather than spontaneous: the signs of a coordinated campaign, how to protect yourself in the first hours and how to flag it.
Criticism, satire or defamation: where the line falls online
Insinuations, rhetorical questions, memes and shares: how to tell when online content is legitimate criticism or satire and when it becomes defamation.
Found a deepfake of yourself? What to do right away
A practical action plan if someone has made a deepfake with your face or voice: preserve the material, flag it, issue a denial and seek legal protection.
Digital Services Act: how flagging illegal content has changed
What the Digital Services Act means for anyone flagging illegal content: platform duties, reasoned decisions, complaints and out-of-court settlement.
Documenting offensive online content before it disappears
How to save offensive posts, comments, videos and messages in a simple, orderly way, so you can show them to a platform, a lawyer or the police.
Fake online reviews: how to spot them and fight back
How to tell a fake review from legitimate criticism, which warning signs to look for and how to ask the platform to remove it with solid arguments.
Fake social media profiles: what to do if someone impersonates you
A fake profile with your name and photos can deceive friends and clients. Here is how to notice it, warn your contacts and get the account taken down.
Flagging content to platforms: how to do it properly
Why so many flags are rejected and how to write an effective one: choosing the category, describing the violation, keeping evidence and appealing.
How to spot a deepfake video: warning signs and checks
The visual and audio signs that give away a deepfake video, the context checks to run before believing it and why instinct alone is no longer enough.
How to monitor your name online without becoming obsessed
A simple method for knowing what is said about you online: periodic searches, automatic alerts, checks on images and social media, a sustainable routine.
Intimate images shared without consent: what to do right away
If intimate photos or videos, real or AI-generated, are shared or threatened: how to act in the first hours, who can help and what the law offers.
Online defamation: what to know before you react
When a post, comment or review becomes online defamation, how it differs from insult, how long you have to act and which routes exist under Italian law.
Online identity theft: the first steps to take right away
How to tell whether someone is using your identity online, what to do in the first hours, whom to notify and how to keep the damage from spreading.
Online reputation for small businesses and professionals
A practical plan for shops, practices and small firms: listings and maps, consistent details, clear roles, rules for staff and how to handle a crisis.
Outdated or inaccurate online articles: asking for a correction
How to approach an online newspaper about an inaccurate or outdated article: correction, update and anonymisation explained, and how to write the request.
Replying to negative reviews without making things worse
How to reply professionally to a genuine negative review: when to do it, a four-part structure, practical examples and the mistakes to avoid.
The right to be forgotten: what it is and when it applies
The right to be forgotten without jargon: where it comes from, which news it covers, how it is balanced against press freedom and what you can get.
Search engine delisting: a step-by-step guide
How to prepare a delisting request to search engines: which addresses to list, how to justify it, what to expect and what to do if it is rejected.
Stolen photos used by others online: how to regain control
Your photos used on fake profiles, websites or ads without permission: how to find them, what rights you have over your image and how to get them removed.
The Streisand effect: when to react online and when to let go
Why trying to make content disappear can sometimes make it more visible, and how to decide case by case whether to act, in what way and with what timing.
AI-generated or altered images: how to verify them
Retouched photos, swapped faces, invented scenes: a practical method to verify a suspicious image through visual details, reverse image search and context.